Overt message: eat less bread
Covert message: the best place for women is in the kitchen cooking a big pot of stew
Even though you are on the home front, you too can make a difference
This can be classified as propaganda because the direct message is to eat less bread, ultimately leading to victory. There is also a subliminal message that the American citizens need to thinking of how their actions effect the war in addition to a general spirit of American loyalty.
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